Fashion · Swimwear
Concept
Sculptural swimwear. Collection 01 — Night summer: a fashion site with a waterline the visitor drags to move from day into night.
About the project
Antenucci is a luxury swimwear brand. The proposal presents Collection 01 as a campaign: two worlds, day and night, split by a waterline.
Objective
Swimwear is sold with photography, and the brand did not have its final shoot yet. The site had to hold the identity without it.
The solution
Sculptural plates drawn in code as stand-ins for the photography, and an interaction of its own — the waterline — that can be dragged with a pointer or a keyboard.
Gallery
Result
A complete art direction, ready to receive the collection's real photography.