News
What is happening.
Software, marketing, branding and what went viral. Each story links to its source; the summary and the reading are ours. Updated Oct 22, 2026.
Kindle Unlimited is renamed Kindle+
Amazon renames its reading subscription and adds AI-narrated audiobooks alongside ebooks, comics and magazines.
What it means
The “+” is now a convention: it says “more” without explaining anything. It works because the parent brand carries the meaning.
LatestLY
Apple Music unveils a new design and a logo “made by sound”
Apple introduced a new identity for Apple Music and explained in a behind-the-scenes video how sound shaped the new logo.
Reading: Telling how a brand was made is part of the brand. The process video sells the idea better than the logo alone.
9to5Mac
Salesforce to acquire Braze for about $5.66 billion
Salesforce signed an agreement to buy the engagement platform Braze at $47.50 per share in cash, to fold it into Marketing Cloud and its CRM.
Reading: Real-time marketing stops being a separate tool and moves inside the CRM. Customer data is in charge.
Salesforce
Webflow connects to Google Gemini
Gemini can now work on Webflow sites through its MCP server: build pages, manage the CMS and read analytics, with team permissions intact.
Reading: Websites are starting to be edited from a chat. Who reviews and who approves matters more than ever.
CMSWire
Renew Home is now Everyday Electric
The home energy company changed its name and, alongside it, bought the EV platform Smartcar.
Reading: A new name for a bigger business: when the offer grows, the old name stops fitting.
Latitude Media