Marketing strategy & campaigns

We define what your business should say, to whom and on which channels. Depending on the level, we also build and launch the campaign.

Core $750 · Growth $1,750 · Scale from $3,000

One-off payment per project. Monthly management is optional and quoted separately.

Tell us your goal

Three levels, from strategy to campaign.

CoreThe direction: what to say, to whom and on which channels.$750One-time project fee
  • StrategyIt is the deliverable, with a 90-day action plan and a campaign concept
  • Asset productionNot included: you receive the content direction (pillars, themes and examples)
  • LaunchNot included: the concept is ready to move into execution
Start with Core
GrowthOne campaign built and launched around a concrete goal.$1,750One-time project fee
  • StrategyThe foundations the campaign needs
  • Asset productionA defined set of assets and copy
  • LaunchLaunched, or ready to launch as the proposal states, with handoff to your team
Start with Growth
ScaleAn integrated campaign across several disciplines, as scoped.From$3,000Custom-scoped project
  • StrategyStrategy, concept and creative direction
  • Asset productionAs scoped, with the disciplines it needs
  • LaunchLaunch and a structured handoff, with a measurement framework
Start with Scale

In all three levels

  • One-off payment per project, with a defined closing point.
  • Ongoing management — operation, optimisation and monthly reporting — is not included: it is an optional monthly retainer, quoted separately.
  • Scope and terms are agreed in writing in the proposal; anything outside it is quoted separately.
  • You do not need to choose the level: we recommend it once we understand your goal.
See each level's full scope

Core $750

Marketing Foundations

Define what the company should communicate, who it should address, and where to concentrate its effort.

Includes

  • Discovery and diagnosis: business goal, current marketing, customer and competitive context.
  • Positioning: audience, value proposition, messages and differentiators.
  • Channel direction relevant to the business.
  • Content direction: pillars, themes and examples.
  • A 90-day action plan.
  • Initial campaign concept: goal, audience, message, call to action and recommended channel.

Closing point

You receive a clear direction and a campaign concept ready to move into execution.

The 90-day plan is a plan, not 90 days of management. Production and campaign launch are not part of Core.

Growth $1,750

Campaign Build and Launch

Turn a defined commercial goal into a real campaign.

Includes

  • The foundations the project requires.
  • One specific campaign goal.
  • Concept, offer, audience, messaging and creative direction.
  • Channel selection based on the business and the goal.
  • A defined set of assets and copy within scope.
  • Setup of a primary acquisition route or campaign environment, where applicable.
  • Measurement requirements and a launch checklist.
  • Initial launch and handoff to your team.

Closing point

The agreed campaign is launched, or delivered fully ready to launch, as set out in the proposal.

This is not indefinite ongoing administration. The proposal states who publishes, the dependencies and the handoff conditions.

Scale From $3,000

Integrated Growth Campaign

Address a more complex goal across several disciplines and a fuller customer journey.

May include, depending on scope

  • Strategy, concept and creative direction.
  • A multichannel plan where the goal justifies it.
  • The journey from attention to conversion and, where relevant, retention.
  • Selective integration of landing page, CRM, email/SMS, retargeting or automation.
  • Coordination with Branding & identity, Web design & development and Monthly social content.
  • Launch and a structured handoff with a measurement framework.

Closing point

The agreed integrated solution is delivered, launched and handed over.

The final price depends on complexity, production, channels and the disciplines involved. The capabilities listed are included according to the agreed scope.

How the work runs

  1. 01

    Discovery

    Your goal, your customer and your figures, in the form and a conversation.

  2. 02

    Strategy and concept

    Positioning, channels and the campaign concept.

  3. 03

    Production

    The agreed pieces and copy, in Growth and Scale.

  4. 04

    Launch

    The campaign running, handed over to your team.

Tell us your goal, we talk and you receive the proposal with the level, the scope and the price. In projects with execution, the work moves through these four approvals.

Carlos Nunez

Led by Carlos Nunez

Marketing Lead at Soratti. LinkedIn ↗

Looking for monthly content or ads?

Those are other services, in Growth Studio: monthly content (you film; Soratti writes, designs and edits) and Meta Ads (the monthly management of your Facebook and Instagram campaigns, with Luisana).
See Growth Studio

The strategy, step by step

The seven decisions every strategy covers, and how a solution can look.
See the method

Before you ask.

Do I need to know which channels I need?

No. Soratti recommends the channels after understanding your goal, your customer and how they buy.

Who publishes the campaign?

In Growth, the proposal states who publishes, the dependencies and the handoff conditions. Running it month to month is not included: that is ongoing management, quoted separately.

Can my team continue afterwards?

Yes. The closing point includes the deliverables and the handoff defined for the project.

Are commercial results guaranteed?

Goals and measurement are agreed. Results also depend on the offer, the market, the budget, the sales process and time.

What do you want to achieve?

Tell us where you are today and what you want to change. We will recommend the right approach.

Tell us your goal